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MUBI Design: SHOP Launch

Introducing MUBI's first ever shop and the design behind the initiative.
MUBI Design is an on-going series by Creative Director Pablo Martin spotlighting the art direction behind the scenes at MUBI.

MUBI is launching its first ever official merch shop in the UK with a small collection of limited edition items, designed in-house by the MUBI creative team.
Below are the sketches and conceptual designs behind one of the inaugural items, the limited edition tote "The Same Old Brand New Bag." Repurposing vintage tote bags, two eras of MUBI collide in this unique design
Above: c/o Richard Boll Photography


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