Beautiful, interesting, incredible cinema.

See what’s playing
You're Soaking in It
You're Soaking in It

YOU'RE SOAKING IN IT

Directed by Scott Harper
Canada, 2016
Documentary

Synopsis

From Madison Avenue to Silicon Valley, Scott Harper deconstructs advertising’s pervasive presence through a comprehensive and engaging look at the dynamic changes it has made over the past half century—shifting from “mad men” to “math men”.

Synopsis

From Madison Avenue to Silicon Valley, Scott Harper deconstructs advertising’s pervasive presence through a comprehensive and engaging look at the dynamic changes it has made over the past half century—shifting from “mad men” to “math men”.