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IMAGE AND SALES OR: HOW CAN YOU PRESENT A SHOE?

Image und Umsatz oder: Wie kann man einen Schuh darstellen?

Directed by Harun Farocki
West Germany, 1989
Documentary

Synopsis

How do you sell a pair of shoes? How do you engage the consumer’s imagination, so that he’ll buy the product? Farocki immerses himself in an advertising agency, capturing the micro-events of a group of expert salesmen in action.

Synopsis

How do you sell a pair of shoes? How do you engage the consumer’s imagination, so that he’ll buy the product? Farocki immerses himself in an advertising agency, capturing the micro-events of a group of expert salesmen in action.